Bollywood’s influence on Indian Tourism Industry
The Indian film industry, fondly termed as Bollywood has significantly influenced the Indian culture. The biggest film industry in the world follows an identical pattern of creating masala movies involving some of the world’s finest locations and colorful camera work.
According to an estimate, almost 14 million people in India enjoy bollywood movies on a daily basis. Bollywood has an amazing fan base and an incredible mass appeal. Bollywood have been affecting the common lives of Indians week in and week out.
Let’s have a look at how Bollywood influences the choices of Indian traveler and Indian tourism industry.
Bollywood has a rich history of more than 100 years of serving entertainment. The first hindi feature film ‘Raja Harishchandra’ was released in the year 1913. Since then, Bollywood has travelled places and has won many accolades worldwide. The most significant influence of bollywood on tourism industry is seen in the commercial hub of India, ‘Mumbai” (earlier known as Bombay). Bollywood lives in Mumbai, making it a land of dreams and destinies. The overall impact of this city on Indians is humongous. Every day, many tourists from all over the world flock into this city to test their luck in Indian film Industry. Bollywood has a noteworthy contribution in popularizing and promoting Mumbai all over the world.
Apart from Mumbai, there have been many instances where Bollywood solely had brought about remarkable changes in the tourism trends. Kashmir, the favorite destination of Bollywood producers witnessed a steep rise in popularity after Shammi Kapoor’s starrer ‘Kashmir ki Kali’ released. Also, Rajesh Khanna and Sharmila Tagore starrer ‘Aradhana’ showcased the beauty of the famous hill station ‘Darjeeling’, making it one of the most favored romantic destination of its time.
Recently, movies like ‘Dil Chahta Hai’ and ‘Dor’ brought about prominent changes in the tourism industry of Goa and Rajasthan respectively. City theme based movies including Delhi-6, Kahaani (Kolkata), Kai Po Che (Ahmedabad) have all influenced the total demand of holiday packages for respective cities.
Bollywood has become an integral part of Indian culture and touches the life of every Indian. Tourism industry has reaped benefits from movies showcasing the beauty of the lesser known tourist destinations of the country. The influence of Bollywood in Tourism industry is prominent and will surely increase in the coming years.
